Mentionsy

Shopify, no entrepreneur too small, no enterprise too big.

And she choose, or not she, but her team choose Shopify as a platform.

And there is tens of thousands of checkouts per minute going through Shopify.

And they choose Shopify for a reason.

I oni zaczęli z migracji z customu do Shopify 6-7 lat temu.

I oni rozmiarowali, kwadruplowali swoje biznes na Shopify.

Shopify jest zbędnym z biznesu.

Shopify w Polsce jest...

Strongly growing business, and maybe that's something we haven't talked about, but the European market in general is the strongest growing region for Shopify.

Witam wszystkich na kolejnym odcinku Fly with Shopify.

W końcu Shopify weszła na polski rynek.

Dzisiaj mamy świetną okazję, by porozmawiać o tym i dostać więcej informacji od naszego gościa, Maurice Junghans, który przyjechał do nas, do studio, aby podzielić się z nami tym, jak ta ekspansja Shopify będzie wpływała na polskich klientów.

Pracuję od ponad 4 lat na Shopify w drużynie komercyjnym.

And now I'm very glad I can continue with those migrations from other platforms to Shopify Plus in the Polish market since we launched Shopify Payments in this year.

Czy możesz opowiedzieć o naszej strategii wizji Shopify dla jego obecności w Polsce?

For context, I've been at Shopify a little over four years.

I started for the German or the DACH market, so German speaking region, and as one of the first people on the ground supporting migrations from other systems like Shopware, Magento, Salesforce, Commerce Cloud to Shopify Plus.

What happened so far is that we already gathered a network of great partners like you are in the market that did maybe the most important groundwork to spread the word about Shopify, to spread the message, what we do, how we do it, how it differentiates compared to other platforms and to other tech providers.

W tej chwili Shopify stwierdzi, że jeśli zaczniemy inwestować teraz, możemy wyciągnąć z tego linijnego wzrostu, który mieliśmy do tej pory, możemy może przejść do tego wzrostu hockey'owego.

To jest to, w czym Shopify inwestuje w rynku, ale jeszcze później będziemy rozmawiać o tym.

E-commerce Shopify B2B e-commerce Shopify B2B e-commerce Shopify B2B

I to jest dokładnie to, gdzie widzimy, że Shopify pasuje idealnie, ponieważ Shopify, jako innowacyjny biznes, który funkcjonuje na całym świecie, jest wybudowany tylko dla innowacyjnej ekspansji.

And actually saying that, I think that it touches very sensitive element of entering Shopify on Polish market.

Shopify payment will bring to the merchants because I think that there is some kind of misconceptions how it works and Polish merchants are only comparing the rates and just realizing that it's still too much.

Pierwsza jest może przydatność użycia Shopify Payments.

A co do tego, to jest również jedna z powodów, dlaczego tu siedzę i Shopify inwestuje teraz dalej w polski rynek.

Z rozpoczęciem Shopify Payments produkt Shopify jest w zasadzie wylazany całkowicie.

And it just makes selling Shopify very easy.

That's why, especially for merchants that are using Shopify Plus, the rates, so we always have the standard rates, which are in some cases already competitive.

And because of that, it is possible to also negotiate the rates with Shopify.

Because for the Shopify Plus clients, our enterprise clients, we are, with our payments product, in competition to all the local payment gateways.

Co bym polegał, jest do kogoś, kto uważa w tym segmentie przedsiębiorstwa, który uważa Shopify, porozmawiać z nami, ponieważ wtedy możemy ustalić pełny overview komercyjny, overview TCO Twojego specyficznego używania, ponieważ, tak, wiemy, dla biznesu, robiąc 100 milionów złotych w tygodniowych transakcjach, jest relevantne, jak wysokie są metody płacenia, kwoty płacenia.

You said that there is a room for the negotiation, but also as you said the full picture of the total cost of ownership is also relevant to be calculated and you as Shopify can help merchants just to make the proper calculation, which will enhance to do everyone who is just considering it.

Shopify weszło na polski rynek w tym roku, powiedzmy już kilka miesięcy temu.

Ok, więc w tej części biznesu, oczywiście podczas wydania edycji Shopify, to jest coś, co naprawdę świętujemy na Shopify, czyli nasz bi-annualny wydanie funkcji, a także zaprezentowanie funkcji, które publikujemy.

Przekonuję wszystkim, żeby popatrzeć na prezentację tego, co robi Shopify.

Gdzie Shopify inwestuje swoje pieniądze.

Na stronie Shopify, wszystkie odpowiedzi od merchantów są zbierane w ogromnym pipeline dashboardu odpowiedzi.

And Shopify is building those elements for the storefront yourself.

Specially for me, I'm not the most technical versed person and so this feature is maybe not the most relevant for a developer, but from my perspective, also when we build demos for customers that are considering Shopify, they might have worked on their custom solution on a specific storefront feature for

Zastanawiałem się o tym, jaka jest strategia Shopify za pomocą regulacji w Europie, ponieważ w zależności od USA wiemy, że Unia Europejska jest o wiele bardziej... Sofistyczna.

E-commerce Shopify B2B commerce.

Shopify has teams that are working on local, fitting into local regulations.

Shopify ma grupy, które zawsze pracują nad tym.

I wtedy się adaptujemy, ponieważ myślę, że nie mogę mówić o wysokości Shopify w Europie.

Shopify daje odpowiednią podstawę do działania na tych prawach i regułach.

On the topic of that, I think we can switch gears to a slightly different subject and speak a bit more about Shopify Plus for enterprise.

What is the main misconception about Shopify?

To jest tylko Shopify.

I feel like the York Shopify is probably the only solution in the market that fits really well the needs of each segment of the market.

And maybe to really cover the enterprise area, because I think everyone knows Shopify for smaller businesses, growing businesses, people that are starting out.

Ale w przedsiębiorstwie produkt i zaproszenie do Shopify wygląda trochę inaczej.

To, że biznesowie boją się, że Shopify nie będzie w stanie poradzić z trafem.

So far only Taylor Swift managed to break Shopify for a couple of minutes.

And she choose, not she, but her team choose Shopify as a platform.

Drops at one specific moment, there's a countdown and then there's hundreds of thousands of people pushing on those buttons and there's tens of thousands of checkouts per minute going through Shopify and they choose Shopify for a reason.

It's a huge business and they're still on Shopify and they're also growing very rapidly.

And they choose Shopify as a partner, not by accident, but by...

The other one is that we already had some examples of bigger brands, but many think Shopify is just for small brands or is for monobrand stores, which those are maybe the most stores that you see, right?

We have millions of businesses that are using Shopify and many of them are small businesses and I think we are also very proud of them.

It's the heart, it's the backbone of Shopify.

Without them Shopify would probably not exist or not in the way it exists today.

Merchantowie jak West Wing migrowali w poprzednim roku do Shopify.

Pracują w dwóch rynkach i używają jednego backendu Shopify, żeby to zrobić.

I jeśli patrzysz na ich wyniki, jeśli patrzysz na kompleksność ich biznesu, a one w rzeczywistości przychodzą z customowym rozwiązaniem, a ich techniczne drużyna zareagowała na to, co może być najlepszą opcją, zwłaszcza z perspektywy TCO i Shopify był wybranym wyborem.

Oni też migrowali do Shopify.

Zaczęli się z migracji z customu do Shopify 6-7 lat temu, z 200 milionami w pieniądze.

On Shopify, Shopify as the backbone of the business.

I would also add, from our experience, since we are providing Shopify services, which is already

Can you maybe speak to us about how Shopify can be compared to the most popular engines out there?

And we had thousands of enterprise migrations from Magento to Shopify, to Shopify Plus, so the bigger projects.

So this is sometimes the tipping point where merchants are like, okay, let's talk to a Shopify agency.

Let's talk to a Shopify partner.

Ale także to, co Shopify daje,

Czasami jest to tak wysokie, że przejście do Shopify jest po prostu logicznym krokiem.

Names mentioned, probably, maybe not thousands, but hundreds of migrations from, let's say, different platforms to Shopify.

Which of them, you know, proves that that was the right move for them, that they changed their system to Shopify?

Koszty, aby utrzymać i utrzymać te systemy, w porównaniu do Shopify, to ogromna kawałka, więc odwiedzenie TCO i nawet platformy klasycznych, które muszą być utrzymane.

Shopify Checkout to sam konwersjonalna liczba.

To porównanie Shopify Checkout z różnymi Checkoutami z innych platform.

I Shopify Checkout

So it's a little bit probably comparable to the InPost in Poland, but it's built by Shopify.

And so the checkout is a conversion driver itself, just because it builds trust, it works, there is no downtimes, it's fast, and Shopify is...

Shopify jest pierwszą platformą API.

All other tools on the market together with Shopify.

You can integrate everything with Shopify.

You will have some other platforms that you're integrating into Shopify.

But there is one key component that you will always be using if you're working with Shopify.

And there is no customer of Shopify that is not using our checkout.

And with Shopify components, I've heard that some brands are selecting only checkout for their non-Shopify platforms.

And I believe Shopify, if you compare it to any other system,

It's very hard to measure also, except for people that approach us after migration and they're super happy to work with Shopify.

We can see it on the payments topic that Shopify Payments was released here in Poland and it's going to be released in many more markets in the future.

I mean, just scroll through the Shopify editions and you will get a glimpse of what is happening under the hood of Shopify.

Through their Shopify storefront.

When you are selecting Shopify Plus, you are unable to start selling in a different channel like the B2B channel.

Ale od tamtej pory zauważyliśmy, że interes w platformie B2B jest tak wielki, że Shopify daje więcej i więcej inwestycji.

Wydaje mi się, że to, co robi Shopify, a także jego ekosystem partnerowy, bada się na podstawie API Shopify.

Ok, więc myślę, że nie mogę dać zbyt wielkich wskazówek poniżej ściany Shopify, ale mogę podzielić się może tylko generalną procedurą, jak widzimy współpracę.

Przewodnicy muszą budować integrację sami, ponieważ Shopify staje się ich ważnym partnerem.

Mamy firmy, które nie chcieli usłyszeć o Shopify 5 lat temu, kiedy rozmawialiśmy z nimi o jakichś integracjach.

Sorry, no, no, I just wanted to ask, cause you said about our role in this expansion of Shopify here.

Potential question of the merchant who is considering Shopify.

So how do you see the, let's say, ecosystem of Polish agencies which are specialized in Shopify?

How many of them, I don't know, are existing or how do you see their interest of become of the partner of the Shopify?

Ok, myślę, że... najpierw, nie wiem dokładnego numeru dla ekosystemu partnerów w Shopify, także dlatego, że się rozwija.

And then, of course, everyone could technically be a Shopify partner.

Shopify in Poland is a strongly growing business and maybe that's something we haven't talked about, but the European market in general is the strongest growing region for Shopify.

To znaczy, że Shopify jako biznes włoży także większość swoich inwestycji w markę europejską, ponieważ widzimy, że jeśli włożymy inwestycje, to dostajemy lepsze ROI niż w innych markach.

There's appetite for more Shopify in the market.

Betting on Shopify is kind of getting inevitable, so there's not really that many options.

If you're saying no to Shopify as a partner, might be also a tech partner, might be an agency partner, you will probably miss out on a lot of business already today, but even more in the future.

I I think every agency that is adopting Shopify, for example in Germany, just right now, after four years that we are in the market, we did... I think I worked myself on over 200 migrations from other systems to Shopify Plus.

I guess my advice in this sense would be everyone who is not yet considering to work to partner with Shopify, whether it's a CRM, ERP, reach out and see how we can work together just to make successful business together.

I can only confirm, for us, partnership with Shopify was the main growth driver for the last couple of years.

I think when we were starting, we were doing our first Shopify migration, our team was like 10 people.

One last question on the subject of partnership, because we hear from our colleagues from other agencies that they are in a way concerned about some internal competition between Shopify team and working together on a closing.

Ponieważ dla Shopify... Merchant jest najpierw wartościowy jako partner, kiedy zaczyna migrować, kiedy zaczyna transakcjonować przez platformę Shopify.

The goal is to get you onto Shopify and to get you also on Shopify and to grow your business, right?

This is something that we 100% see on the Shopify partner side and that we really encourage on the merchant side.

We don't want them to have Shopify just as a platform that is just running their business.

As I said before the recording, my LinkedIn feed is full of opinions and comments after this year's Shopify editions.

Like the Shopify Unite in Toronto.

And agency owners and the founders of apps that are working within the Shopify ecosystem are really at the same time excited, but also concerned about the future of the ecosystem of agencies and apps.

We heard Tobi, our CEO, speak about Shopify, about the vision of Shopify.

Tobi Lütke, mamy około 9 tysięcy pracowników na Shopify.

Shopify partner ecosystem has been changing since 8 years now.

Every year with Shopify is always a year with change.

But I think the need for Shopify is so...

And now we could even end this episode, but before we do it, I would like to ask you to share your vision of the further development of Shopify in Poland, especially because that's the subject of today's episode.