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#57 Maurice Junghans: What's next for Shopify merchants in Poland? - Flying with Shopify: Expert Insights | E-commerce | Shopify | B2B commerce
Have you heard that Shopify might be making a serious move into Poland? 😉 We’ve got some solid hints! Today, our special guest is Maurice Junghans, Senior Account Executive at Shopify for European markets.
For the past four years, Maurice has been supporting the growth of Shopify, helping over 200 companies from the DACH region and Central and Eastern Europe transition to Shopify Plus. Together with his team, he focuses on identifying key business challenges and matching them with the right solutions within the Shopify ecosystem – from Shopify Paymentsand B2B features, to EU compliance strategy and integrations with local marketplaces like Allegro and Ceneo.
Get ready for a content-packed conversation that dives deep into what it’s really like to work with Shopify in the Polish market. We also discuss the most important aspects for business growth – Shopify Plus, platform migration, expansion strategies, differences between European markets, and Shopify’s collaboration with agencies and local partners.
We asked Maurice some important – and tough – questions. You’ll want to hear the answers!
Vision and strategy of Shopify for its presence in Poland4:23 Similarities between European e-commerce markets7:12 Shopify Payments in Poland – benefits, advantages and concerns13:05 Feedback from Polish merchants and its influence on Shopify16:12 Shopify Editions Summer 2025 – Maurice’s favorite features17:50 Shopify's European compliance strategy21:19 The most common misconceptions enterprise brands have about Shopify Plus27:53 Shopify vs. Poland's most popular e-commerce technologies31:28 Metrics to measure success after migration to Shopify36:55 Signs that you're ready to switch to Shopify40:39 Shopify B2B e-commerce capabilities44:53 How Shopify approaches partnerships with Polish marketplaces and comparison sites
Shopify agencies and Shopify Partners in Poland52:32 Collaboration between the Shopify team and agencies57:03 The future of Polish e-commerce with Shopify
Are you in the e-commerce industry and would like to share your experiences? 👋 Or do you know someone who should be on our guest list?
Let us know in the comments or get back to us at [email protected] 📩
All episodes are also available on major podcast platforms. Details: https://bit.ly/3U9IYjD
Have questions? The easiest way is to catch us on LinkedIn!
Maurice 👉 https://bit.ly/4dZLcMj
Maciek 👉 https://bit.ly/42ldGtA
Tomek 👉 https://bit.ly/3B5LdvG
See also: websites 👉 https://www.wecanfly.pl/ and https://wecanflyagency.com/
Clutch 👉 https://clutch.co/profile/wecanfly
LinkedIn 👉 https://www.linkedin.com/company/wecanfly-shopify/
group Shop on Shopify on Facebook 👉 https://www.facebook.com/groups/4989242507789029
Instagram 👉 https://www.instagram.com/wecanfly.agency/
Szukaj w treści odcinka
AI, everything that comes out of it, that comes with it, should be seen as an enabler that just makes you better at what you do, that gives more output.
I fully, definitely, I fully agree what you already said.
And that's also why in Germany it was available from the start when I started.
You said that there is a room for the negotiation, but also as you said the full picture of the total cost of ownership is also relevant to be calculated and you as Shopify can help merchants just to make the proper calculation, which will enhance to do everyone who is just considering it.
It is the building of the front end through AI, with AI support that you can give textural context, textural wishes, what you would like to have.
You have way more features available, maybe also cooler features available.
Let's try to discuss a bit more and delve into the details.
What is the main misconception about Shopify?
One są z Ukrainy, a potem z Australii.
To jest Bowdoin dla marki Ukraińskiej, ogromny sprzedawca z ogromną liczbą SKU, bardzo kompleksowym modelem biznesowym.
Mają wiele prezentacji retailowych na całym kraju, ale też mają około 1 milion dolarów w pieniądze.
When I said that, you know, after the launch, actually you don't need us at all for the daily maintenance.
You don't need us as a developer, you don't need an agency which supports you in your daily activities, because you can do it by yourself.
So that's definitely a huge benefit of it and it will decrease the maintenance costs of the entire solution.
The other thing, because you said that you were supporting
One thing that I would like to follow up here is like, maybe it was said before, but maybe just to clarify it and make a list of the signs.
We discussed this technological barrier and then the total cost of an airship.
Probably almost in the entire world, especially in the enterprise segment, it's a pain to work with.
Let's evaluate if switching to another platform might actually solve this pain, because I believe updates are not just costly, they're also a pain, because things can go wrong.
I mean, it doesn't need to be in, you know, very detailed, but in general, is it, let's say, the good, right tool for the company who is looking for, let's say, reliable, serious and complex solution for this platform, or is it some kind of just, you know, extras to your regular business?
Wydaje mi się, że to są firmy, które robią sales D2C, głównym biznesem D2C, ale są też interesy B2B, może mają bardzo old school workflow, by e-mail, by telefon, itd.
Sorry, no, no, I just wanted to ask, cause you said about our role in this expansion of Shopify here.
And these are the partners that are doing the main groundwork.
And they have again an unfair advantage because they have those customer success stories, right?
I can only confirm, for us, partnership with Shopify was the main growth driver for the last couple of years.
This is the main goal of us and we know that you as experienced partners can achieve this in the best way.
Names mentioned in the whole Retainer game in the agency, on the agency side of further store development.
You said once migration is done.
As I said before the recording, my LinkedIn feed is full of opinions and comments after this year's Shopify editions.
AI, wszystko, co się staje z niej, co się pojawia w niej, powinno być widoczne jako umożliwianie ludzi, którzy pracują nad tymi tematami, którzy pracują na sklepach, którzy pracują w sprzedażach, którzy pracują w produktach.
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