This AV Mistake Will Cost You a Fortune! IPMX & Open Standards Breakdow

Podcast Technologia AV iT. Rozmawiamy o profesjonalnych rozwiązaniach i najnowszych trendach audio-video. Porozmawiajmy o audio, porozmawiajmy o wideo. One wrong choice at the start can double your cost. Technology is changing fast, so very important question is what should you use right now and what you should avoid. Today we break down AV over IP, open standards, IPMX and how cross-technology let you mix different brands. Let's talk with expert about it. To get proper answers I ask Rob Moody from Matrox Video to help me explain all details. Rob, witaj na kanale AV iT. Jestem bardzo zadowolony, że tu jestem.

Dziękuję za zaproszenie. It is our pleasure. Rob, you are a well-known specialist from the open standards on the market. That's why I would like to use this opportunity and ask you about that. And first question to you. We hear a lot about these open standards in AV over IP industry. If we are discussing with the person who is new on this market and he or she don't know anything about this, how you can explain what does it mean, open standards here? I think the first thing to say about being an open standard is it belongs to everyone rather than a small group of people. It's not owned by a manufacturer. It's not steered by a group of manufacturers who are self-defined.

Gdy zaczną się rozwijać, to zaczną się rozwijać. Przedstawia się, oczywiście, Open Standard. I to jest naprawdę ważne dla firm AV, które planują na przyszłość. Nie wiedzą, co będzie w przyszłości. Nie wiem, co będzie w przyszłości. Ale chcielibyśmy jak najmniej zrozumieć, że ten standard wciąż będzie tam. To naprawdę warto. Ok, myślę, że to jest wystarczająco jasne. Myślę, że wielu ludzi zna open source jako terminologię itp. Więc jaka jest różnica pomiędzy open standardem a open sourcem? Ponieważ open sourcem wiemy od strony software'a itp. Więc myślę, że to jest bardziej zwykła wiedza o tym. Jeśli możesz wyjaśnić różnicę.

So such explanation I think is here very, very important. Powiedziałeś, że Open Standards oznacza, że jesteśmy niezależni od producenta, niezależni od tego, jakie produkty używamy. To jest dla mnie bardzo magiczne słowo. Interoperability for me is a little bit difficult to say. A very long word. And what does it mean really in the AV market? I think this is connected with this universal standards that you can work with every unit, correct? Or can you explain more? Oczywiście, to oznacza współpracę, ale to nie jest tak proste jak to.

If you've written some code that says, I want this box to talk to that box, And then you change the box. The control layer should stay the same. That's the fundamental of interoperability. And that control layer then is talking about functions. I want to change the channel number. I want to change the resolution. Those commands should be the same and the boxes should both support them. It goes further into things that we all do every day in the AV world. We connect players to screens and we expect that to just work. And of course it always did until HDCP came along.

It was designed for that purpose. And in the AV world, yes, we have audio and video in common with them, but we have a lot of different things. I mentioned HDCP. EDID is another one. When we connect to a monitor, there's an exchange that tells us what that monitor, that projector can do. W naszym świecie zazwyczaj używamy RGB, a studia obecnie używają YUV, więc jest wiele różnic. IPMX wstrzymał ST2110, aby wprowadzić wszystkie te różnice. I jeśli popatrzymy na to z innej strony, to wstrzymał ST2110 na live eventy, a także na high-end AV, pro-AV, gdzie nie było bardzo dobrze łączone.

I think the reality of almost everybody in AV is that most projects are hybrid. They've got some legacy equipment, some legacy assets that are not going to change. They're making a small investment now that will help them to move towards their strategic objective. And that's the reality that standards like IPMX exist in. It's a very good idea, people can see it as a wonderful environment to have, but they can't get there in one step. To oznacza, że potrzebna jest strzałka, droga do dojścia do tego, a to oznacza klasę produktów, których możemy nazwać konwerterami lub adaptatorami, które mogą zmienić te standardy.

And at each stage the engineers have said, do we need to do this? Surely it's good enough already? And I hear that today from AV engineers, do we need over IP? Aren't we good enough already? And it's very good, but the future is IP. Everything is going to IP. So we as AV engineers really need to bring that skill into our own personal toolbox. Myślę, że ludzie czasami są ostrożni od zmiany, ponieważ czasami pracujecie w komfortowej zonie i jeśli potrzebujecie jakichś zmian, to jesteście trochę straszni, czy powinienem to zrobić, czy nie. To jest również w naszej normalnej życiu, nie tylko w IPMX. Może też czasami to jest powód, ale myślę, że nie ma wyboru.

Musimy iść w tę stronę. I think you're absolutely right there. Whether it's going to be network on copper, or network on glass, or network on wireless, or some of all of them, who can say? But one thing we can be pretty sure of is that IP is not going to go away, and that more and more things will be IP. Now there'll be some AV projects that are on the small side, maybe it's A table on one side of the room connecting to a screen on the other side of the room. Of course that will stay point to point. That's not going away. But the idea of extending point to point when you can have switching and control and almost unlimited range through the network is so appealing that the other ways of doing it will get less and less.

We'll be able to make a career or a business staying in point to point, but it will get smaller and smaller. And the IP will get larger and larger. We have to make that change. If nothing else, we need to talk to the IT department. We need to work with the IT department. It may be that we have AV networks that are under our own control. But whichever of those it is, we need to understand IP. So this is a new skill that we need to have in our own personal skill set. I think everybody should recognize that and be well on the way to getting there. Dokładnie. Rob, ostatni, ostatni wątek, jeśli możesz dać jakąś radość dla naszych widzów dzisiaj.

...stopped being available after three years or five years, but your organization says, can't you make it last another year, or another five years, that you can at least substitute a product in. And we're back to interoperability here. So that's really important. So my advice is design for flexibility, because you don't know what you're going to be asked next year, but if you've got flexibility, It's quite likely you'll be able to deal with it. I heard a wonderful example from the AV manager of the Arsenal Football Club. How will we know what we're going to be asked to do? Because it's dependent on how well the team does in the next competition.

Also we can touch products itself and make a lot of tests and see that what we are talking, this is not only theory, but also this is real life. Thank you very much Rob, it was a pleasure to talk with you and see you in Krakow soon. My pleasure, looking forward to it. Podcast Technologia AV iT. Rozmawiamy o profesjonalnych rozwiązaniach i najnowszych trendach audio-video. Porozmawiajmy o audio, porozmawiajmy o wideo.