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Flying with Shopify
Flying with Shopify

#54 Marton Kosdi-Kovacs: Loyalty and customer retention for Shopify brands - Flying with Shopify: Expert Insights | E-commerce | Shopify | B2B commerce

15.05.2025 51 min 19 s

In this episode, we speak with Marton Kosdi-Kovacs, Co-founder of the Love Loyalty brand, which offers an effective way to engage and keep customers in your store. Their app provides an intuitive loyalty program and is dedicated to Shopify stores: points program, VIP levels, referrals, and more. Love Loyalty offers everything you need to build lasting customer loyalty.From our conversation, you'll learn, among other things, why it's cheaper to keep an existing customer instead of gaining a new one, and why stationary stores are returning the favor. We talk about what to look for when creating loyalty programs, and how to cleverly differentiate and reward your customers. Marton shared his experience with us, and in the process imparted a lot of inspiring knowledge.Marton shared his inspiring insights and practical tips, making this episode a must-watch for every e-commerce owner. 馃摬 Love Loyalty is one of the top retention platforms for brands on Shopify. This unique, user experience-focused retention solution helps brands increase their loyal customer base efficiently, driving up to a 40% increase in repeat purchase rate. The product is trusted by 1,000+ brands on Shopify, even though it launched 4 months ago. Previously, Marton and his team built EasyFlow Product Options, which they grew to 2,000 merchants and sold. Get the Love Loyalty app at 馃敆 https://apps.shopify.com/loyalty-program-2?locale=pl 1:50 Why are stationary stores starting to make a comeback in the market?4:59 What can building loyalty with customers consist of? Traditional and innovative ways10:08 Which type of loyalty building should I choose? Is this the right one?14:45 Statistics on the level of return on investment in loyalty programs17:27 Implementing a loyalty program the right way21:58 Optimizing results in loyalty programs [tactics]25:43 When can implementation of such solutions go wrong and what's behind it?29:27 For whom is a loyalty program an ideal solution, and for whom is it not?32:49 Combining online and offline programs35:55 What is the story behind Love Loyalty?43:01 What functionalities should we look for when choosing loyalty programs?The next episode is coming up on 27 May!Are you in the e-commerce industry and would like to share your experiences? 馃憢 Or do you know someone who should be on our guest list?Let us know in the comments or get back to us at [email protected] 馃摡All episodes are also available on major podcast platforms. Details: https://bit.ly/3U9IYjDHave questions? The easiest way is to catch us on LinkedIn!Marton 馃憠 https://bit.ly/4iYIDLlMaciek 馃憠 https://bit.ly/42ldGtATomek 馃憠 https://bit.ly/3B5LdvGSee also: websites 馃憠 https://www.wecanfly.pl/ and https://wecanflyagency.com/Clutch 馃憠 https://clutch.co/profile/wecanflyLinkedIn 馃憠 https://www.linkedin.com/company/wecanfly-shopify/group Shop on Shopify on Facebook 馃憠 https://www.facebook.com/groups/4989242507789029Instagram 馃憠 https://www.instagram.com/wecanfly.agency/