Mentionsy

Płatna współpraca z marką Coca-Cola.

Znalazłeś się jako generalny menadżer Coca-Cola, Polski i Bałtyków w kwietniu 2024, czyli półtora roku.

I'm a general manager for the Coca-Cola company in Poland and Baltics for approximately one year and a half.

For Coca-Cola in Europe, but also globally, Poland remains a very large market.

Jestem bardzo zadowolony z tego, że jest to również zaznaczone zewnętrznie, ponieważ mamy taki rynk marki najwyższego, który wygrywa Coca-Cola jako najwyższą markę w FMCG przez kilkadziesiąt lat i wciąż w tym roku.

Poland is considered a fast-growing, significant market for Coca-Cola.

And Coca-Cola as a brand has been in Poland for over 50 years, right?

W jaki sposób Polska jest tak ważna w strategii globalnej Coca-Cola?

To ważne dla Coca-Cola w Europie, a nawet globalnie.

W tym kraju, jako system, ponieważ pracujemy z Coca-Cola HBC również, pracujemy z ponad 1900 osób, co sprawia, że jesteśmy bardzo silnym aktorem w lokalnej ekonomii.

I także jako główny aktor w polskiej ekonomii, musisz wiedzieć, że dla każdego polskiego złota spędzonego dzisiaj na kolację Coca-Cola, prawie 70 groszy pozostają w ekonomii.

What are the next big opportunities or maybe challenges for Coca-Cola in Poland?

This is very important, I think, for Coca-Cola in Poland, but for all the biggest companies in Poland.

Coca-Cola has been investing heavily in Poland, in Polish operations.

The first one, over the last three years our bottling partner Coca-Cola HBC have invested 1.6 million euro for water efficiency projects.

Coca-Cola's investments are not only heavy investments like this, those, let's call them hardware investments, right, and creating jobs, but also

So maybe something you don't know, but that's very important for the Coca-Cola company is to refresh the world and to make a difference.

Wspieraliśmy to finansowo dzięki Coca-Cola Foundation i to jest coś, co nadal robimy w tym roku.

Another unique thing that I recently read about, a collaboration with the iconic Polish ceramics manufacturer, ceramics manufacturer Bolesławiec, limited collection of Coca-Cola themed pottery.

To jest perpetuacja historii Coca-Cola w Polsce.

Mniej niż 5000 buteli zostały sprzedawane w pierwszej części operacji Coca-Cola w Polsce, w supermarkcie Super-Sam w tamtych czasach.

Myślimy, że Coca-Cola ma również specjalną rolę.

Another unique project with the local touch is Coca-Cola Warsaw Cookout, right?

During this Coca-Cola Warsaw cookout, I heard that you featured Michelin-starred chefs making dishes, right?

So we regrouped different Michelin chefs from different places in the world and each one of them was coming with one of their signature dishes that basically the Coca-Cola consumers could come and enjoy with an ice-cold Coca-Cola.

The Coca-Cola trucks are a holiday staple in Poland or across Europe or across the world, wherever Coca-Cola is popular.

The most important part is the thing that beyond this iconic holiday caravan Coca-Cola partners each year with the Polish food banks, right?

Christmas is approaching and like it has been the case for many years, you will have the Christmas truck of Coca-Cola will start its journey through Poland.

So, for example, our bottling partner, Coca-Cola HBC, which I want to thank again for the great partnership, have been developing together with Glovo a donation program so that every Glovo user that is buying a Coca-Cola, Fanta, Sprite or Cuphead is actually automatically contributing to a meal for a person in need.

One of the strengths of the Coca-Cola system is that we can leverage best practices from all over the world, right?

So, as such, you are very correct that Coca-Cola HBC, since 2020, has been involved in this area of a deposit return scheme in Poland, where we've been sharing learnings, best practices from the other markets, together with ten representatives of the sector.

Coca-Cola HBCP stworzyło koalicję na przedstawienie tego systemu w Polsce.

A deposit machine so that people can better understand how it will work and what are the benefits also for them but for the whole economy and environment because as a Coca-Cola company we are in strong favor of the introduction of such deposit system because we want to have to solve the world packaging waste challenge that we are facing today and we want to lead the way.

I saw a statistic, 40% of Coca-Cola's products in Europe now low or zero calories, right?

Coca-Cola, but also any other company that wants to invest in Poland.

How would you summarize Coca-Cola's approach to the Polish market in one sentence?

Płatna współpraca z marką Coca-Cola.